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Thank you for your interest in The Do One Better Podcast and the Knowledge Hub. We aim to inform, inspire and drive positive action.

The Do One Better Podcast was launched by Alberto Lidji in early 2019, with the clear objective of inspiring global listeners to be more philanthropic, to act more sustainably and to embrace social entrepreneurship. The podcast hit the No.1 spot on Apple Podcasts for non-profit podcast in the UK and numerous other countries various times; it also featured in Apple Podcasts' "New & Noteworthy" chart when it launched.

Alberto launched The Do One Better Podcast shortly after stepping down as Global CEO of the Novak Djokovic Foundation.  The show brings listeners into the middle of fascinating conversations with remarkable thought-leaders. It informs, inspires and drives positive action.

Alberto is a Contributor at the Economist Intelligence Unit (EIU) Perspectives;  he was a Senior Advisor to the Goldie Hawn Foundation and also advises foundations, family offices and philanthropists.


He has lectured at various academic institutions, including the London School of EconomicsWarwick Business School, SDA Bocconi School of Management, Queen Mary University of London School of Business and Management and the Asian University for Women on philanthropy, sustainability and social entrepreneurship.

While Alberto was Global CEO of the Novak Djokovic Foundation, he led initiatives with the World Bank and UNICEF, and set up the Djokovic Science and Innovation Fellowship at Harvard University.


He has been quoted in a range of publications including the Financial Times, the BBC and Coutts private bank's Million Dollar Donors Report.  In 2017, he was invited to ring the NASDAQ Opening Bell.

Previously, Alberto was Director of Development at the Duke of Edinburgh’s International Award Foundation, and Head of Development at Trinity College, Cambridge University.


Alberto started his career in the private sector, focusing on capital introduction, and got into philanthropy as more clients enquired about impact investing. 


Alberto is originally from Argentina and has lived in the USA, Canada, Switzerland, Luxembourg and the UK.  He holds degrees from the University of Cambridge and the London School of Economics, where he completed a Masters in Management.

Some Publications by Alberto