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So, what's the Do One Better all about?

About Us

The Do One Better is a knowledge hub and a podcast, launched by Alberto Lidji in 2019, with the aim of driving forward the Global Sustainability Agenda by analysing and showcasing the very best in philanthropy, sustainability and social entrepreneurship.


Today, the Do One Better has a rich archive of 250+ impact-focused interviews and case studies featuring the likes of Julia Gillard, David Lynch, David Miliband, Paul Polman, Siya Kolisi, Cherie Blair, Bob Moritz and the CEOs, Chairs and Founders of some of the world's best-known organisations.


The range of thought-leaders featured at the Do One Better is broad, spanning billionaire philanthropists and signatories of the Giving Pledge to innovative social entrepreneurs, CEOs, leading scientists and policymakers. 

About Alberto Lidji

Alberto founded the Do One Better knowledge hub and podcast in 2019. He is a Visiting Professor at Strathclyde Business School, based at the Hunter Centre for Entrepreneurship, and was previously a Visiting Fellow at the University of Cambridge's Judge Business School based at the Centre for Strategic Philanthropy.  


He has lectured on philanthropy, sustainability and social entrepreneurship at a range of international universities and institutions including SDA Bocconi School of Management, University of Sydney, Warwick Business School, the London School of Economics, OECD (Organisation for Economic Co-operation and Development) , the Commonwealth, Asian University for Women and Queen Mary University of London.

Previously, Alberto was Global CEO of the Novak Djokovic Foundation and Director of Development at the Duke of Edinburgh's International Award Foundation. He has been a Senior Advisor to the Goldie Hawn Foundation, sits on the Global Council of STIR Education, is on the Board of Governors at St Peter's School and is a member of the Judging Academy of the World's Best School Prizes.


Alberto holds degrees from the University of Cambridge and the London School of Economics. He has led initiatives with the World Bank on education, UNICEF on advocacy and Harvard University on research. He has also produced numerous podcast miniseries for organisations engaged in social impact and written thought pieces for the Economist Intelligence Unit (EIU) Perspectives and Economist Impact.

Fun fact: Alberto rang the NASDAQ Opening Bell in 2017 (he was delighted to tick this off his bucket list!)

Sample of Publications by Alberto Lidji

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