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Alberto Lidji launched The Do One Better! Podcast in early 2019. Here's a bit of information on who he is and why he started this initiative. 

The Do One Better! Podcast was launched by Alberto Lidji in early 2019, with the clear objective of inspiring global listeners to be more philanthropic, to act more sustainably and to embrace social entrepreneurship. The podcast hit the No.1 spot on Apple iTunes for non-profit podcast in the UK various times and featured in Apple iTunes "New & Noteworthy" chart when it launched.

Alberto embarked on this initiative shortly after stepping down as Global CEO of the Novak Djokovic Foundation.  One of the most fascinating aspects of being a CEO are the peer-to-peer conversations one is able to have with other leaders who are doing amazing things.  And, while such conversations can be invaluable, insightful and incredibly inspiring, the unfortunate fact remains that most people simply never get to experience them.

This is where The Do One Better! Podcast comes in.  It brings you, the listener, into the middle of fascinating conversations and allows you to walk away much better informed and, hopefully, much more inspired as well.  Irrespective of who you are, where you live or what your passions happen to be -- we are always learning.

Alberto is a Contributor at the Economist Intelligence Unit (EIU) Perspectives;  he was a Senior Advisor to the Goldie Hawn Foundation and also advises foundations, family offices and philanthropists. He has lectured at various academic institutions, including the London School of EconomicsWarwick Business School, SDA Bocconi School of Management, Queen Mary University of London School of Business and Management and the Asian University for Women on philanthropy, sustainability and social entrepreneurship.

While Alberto was Global CEO of the Novak Djokovic Foundation, he led initiatives with the World Bank and UNICEF, and set up the Djokovic Science and Innovation Fellowship at Harvard University.


He has been quoted in the Financial Times, the BBC and Coutts private bank's Million Dollar Donors Report.  In 2017, he was invited to ring the NASDAQ Opening Bell.

Previously, Alberto was Director of Development at the Duke of Edinburgh’s International Award Foundation, and Head of Development at Trinity College, Cambridge University.


Alberto started his career in the private sector, focusing on capital introduction, and got into philanthropy as more clients enquired about impact investing. It has been, and is, a tremendously rewarding journey -- one which he wishes to share with others.


Alberto is originally from Argentina and has lived in the USA, Canada, Switzerland, Luxembourg and the UK.  He holds degrees from the University of Cambridge and the London School of Economics, where he completed a Masters in Management.

Some Publications by Alberto